Audio recordings that allegedly establish an improper financial relationship between former USC running back Reggie Bush and a would-be sports marketing agent were played for NCAA investigators this week, sources told Yahoo! Sports.
Lloyd Lake, a partner in failed sports marketing agency New Era Sports & Entertainment, played “portions” of the recorded conversations for the NCAA, which is investigating claims that Bush and his family received cash and benefits during the running back’s USC playing days in 2004 and 2005. Lake has filed a lawsuit against Bush and his family, seeking to recoup nearly $300,000 in benefits Lake claims he helped provide.
The allegations against Bush, who now plays for the New Orleans Saints in the NFL, could bring NCAA sanctions against USC. Penalties could include forfeiture of victories in 2004 and 2005. The fate of the 2004 national championship would be in the hands of the Bowl Championship Series committee. The NCAA could rule Bush retroactively ineligible, leaving the Heisman Trust to determine Bush’s eligibility for the award.
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Reggie Bush in trouble off the field
Audio recordings that allegedly establish an improper financial relationship between former USC running back Reggie Bush and a would-be sports marketing agent were played for NCAA investigators this week, sources told Yahoo! Sports.
Lloyd Lake, a partner in failed sports marketing agency New Era Sports & Entertainment, played “portions” of the recorded conversations for the NCAA, which is investigating claims that Bush and his family received cash and benefits during the running back’s USC playing days in 2004 and 2005. Lake has filed a lawsuit against Bush and his family, seeking to recoup nearly $300,000 in benefits Lake claims he helped provide.
The allegations against Bush, who now plays for the New Orleans Saints in the NFL, could bring NCAA sanctions against USC. Penalties could include forfeiture of victories in 2004 and 2005. The fate of the 2004 national championship would be in the hands of the Bowl Championship Series committee. The NCAA could rule Bush retroactively ineligible, leaving the Heisman Trust to determine Bush’s eligibility for the award.
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